Legal

Subprocessors

The third parties we use to run Zhara AI Search & Discovery, what each one does and where it processes data.

Effective date: 27 September 2026Last updated: 27 September 2026

Zhara Labs uses the subprocessors below to provide the App. Each one is bound by a contract that requires it to protect the data and use it only to provide services to us. For how we collect and use information, see our privacy policy.

Current subprocessors

SubprocessorPurposeData processedLocation
Microsoft Corporation (Microsoft Azure)Hosting, storage, databases and search infrastructure; AI embeddings through Azure OpenAI ServiceStore and catalog data, App settings, shopper search and interaction events; search terms and product titles, types and descriptions for embeddingsIndia (Central India and South India regions)
Google LLC (Google Workspace)Merchant support and service emailsMerchant contact details and support conversationsGlobal

Microsoft does not use data sent to Azure OpenAI Service to train or improve models. It may keep inputs and outputs for up to 30 days to detect and prevent abuse, then deletes them unless the law requires longer retention.

Changes to this list

We will notify merchants at least 30 days before adding a new subprocessor that processes shopper information, by email or in the App. The “Last updated” date above shows when this list last changed.

Questions

Contact us at support@zhara.io.